Case Study: 109 Wairau Road, Wairau Valley
 
 
Description:
A high profile standalone showroom/warehouse building of approx 628sqm floor area situated on Wairau Road.
 
 
 
Tenancy(s):
The property was sold vacant possession.
 
 
 
Campaign:
Four week Auction campaign.
 
 
 
Campaign Strategy:
Greater Auckland full page package was utilised. This featured a full colour page in Bayleys Greater Auckland Portfolio, colour display advertising in the New Zealand Herald, internet page, signage and HTML email to personal purchaser database.
 
Given the quality location and profile owner occupiers and investors were chosen as the target market
 
 
 
Market Response:
A total of 170 enquiries.
 
 
 
Sale Price:
Competitive bidding saw the property sold under the hammer for $950,000 + GST representing a 6.8% return.