Case Study: 113 Wairau Road, Wairau Valley
 
Description:
Road front industrial building comprising of approx 902 sqm with 13 on site car parks on a land area of 1252 sqm.
 
Tenancy(s):
The property was sold vacant possession.
 
Campaign:
Four week Auction campaign.
 
Campaign Strategy:
Total Property Package was utilised. This featured a full colour page in Bayleys Total Property Portfolio, colour display advertising in the New Zealand Herald, internet page, signage and HTML email to personal purchaser database.
 
Given the quality location and profile owner occupiers and investors were chosen as the target market.
 
Market Response:
A total of 192 enquiries.
 
Sale Price:
The property was sold to an investor for $1,080,000