Case Study: 126 Sunnybrae Road, Wairau Valley

Description:

A road front standalone building comprising of showroom/warehouse of approx 648sqm floor area situated on Sunnybrae Road.
 
Tenancy(s):
The property was sold vacant possession.
 
Campaign:
Four week Auction campaign.
  
Campaign Strategy:
Total Property half page package was utilised. This featured a half colour page in Bayleys Total Property Portfolio, colour display advertising in the New Zealand Herald, internet page, signage and HTML email to personal purchaser database.
 
Given the quality location and profile owner occupiers and investors were chosen as the target market
 
Market Response:
A total of 183 enquiries.
  
Sale Price:
The property sold for $880,000 which equates to $1,358 per square meter for land and buildings.