Case Study: 14 Silverfield, Wairau Valley
 
 
Description:
A modern standalone industrial building comprising of approx. 880sqm located next to the North Shore Events Centre.
 
 
 
Tenancy(s):
The property was sold vacant possession.
 
 
 
Campaign:
Four week Sale/Lease campaign.
 
 
 
Campaign Strategy:
Full colour display advertising in the New Zealand Herald, internet page, signage and HTML email to personal purchaser database. Plus 5,500 A4 single sided colour brochures.
 
Given the quality location and profile, owner occupiers and investors were chosen as the target market
 
 
 
Market Response:
A total of 31 enquiries.
 
 
 
Sale Price:
The property sold to an owner occupier for $1,152,000.