Case Study: Unit 1A 89 Ellice Road, Wairau Valley
 
Description:
A road front building of approx. 118sqm of retail and 22sqm of courtyard along with thirteen car parks.
 
Tenancy(s):
Leased by Ellice Café on a ten year lease term returning $56,000pa + GST.
 
Campaign:
Four week Auction campaign.
 
Campaign Strategy:
Greater Auckland full page package was utilised. This featured a full colour page in Bayleys Greater Auckland Portfolio, colour display advertising in the New Zealand Herald, internet page, signage and HTML email to personal purchaser database.
 
Given the quality location and profile owner occupiers and investors were chosen as the target market
 
Market Response:
A total of 81 enquiries.
 
Sale Price:
The property was sold to a local investor for $840,000 representing a 6.6% return.