Case Study: 202 Wairau Road, Wairau Valley

Industrial Land of 7,136m²

Vacant possession
Four week Tender campaign

Campaign Strategy:
Greater Auckland Package A was utilised. This featured a full colour page in Bayleys Greater Auckland Portfolio, colour display advertising in the New Zealand Herald, internet page, signage and HTML email to personal purchaser database. Given the location and unique land opportunity, developers and owner occupiers were chosen as the target market.

Market Response:
A total of 67 inquiries were received.

Sale Price:
The property was sold for $5,000,000 representing $700 psqm for land value.

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