Case Study: Unit B 79 Ellice Road, Wairau Valley
 
Description:
A road front industrial building north facing comprising of showroom/office/warehouse with a total area of approx. 915sqm
 
Tenancy(s):
Leased by Gao Stone Art Limited on a new four year lease term returning $110,00pa + GST.
 
Campaign:
Four week campaign.
 
Campaign Strategy:
Total Property Package A was utilised. This featured a full colour page in Bayleys Total Property Portfolio, colour display advertising in the New Zealand Herald, internet page, signage and HTML email to personal purchaser database.
 
Given the quality location and well known tenant in place, investors were chosen as the target market
 
Market Response:
A total of 81 inquiries were received
 
Sale Price:
The property was sold to an overseas investor for $1,280,000 representing a 8.6% return.