Case Study: Unit A 5 Marken Place, Wairau Valley
 
Description:
A road front industrial unit comprising of 236sqm of warehouse and 118sqm of office/mezzanine with flat access and five car parks.
  
Tenancy(s):
The property was sold vacant possession.
 
Campaign:
Four week Auction campaign.
  
Campaign Strategy:
Total Property half page package was utilised. This featured a half colour page in Bayleys Total Property Portfolio, colour display advertising in the New Zealand Herald, internet page, signage and HTML email to personal purchaser database.
 
Given the location and profile owner occupiers and investors were chosen as the target market
 
Market Response:
A total of 67 enquiries.
  
Sale Price:
Competitive bidding saw the property sold under the hammer for $464,000 + GST representing $1,310 psqm for land and building.