Case Study: Unit D, 8 Kaimahi Road, Wairau Valley
A road front industrial unit comprising of 152sqm of warehouse and 125sqm of office/mezzanine with flat access and four car parks.
The property was sold vacant possession.
Four week Auction campaign.
Campaign Strategy:
This comprised of PO Box distribution of 5000 double sided post cards, colour display advertising in the New Zealand Herald, internet page, signage and HTML email to personal purchaser database.
Given the location and profile owner occupiers and investors were chosen as the target market
Market Response:
A total of 61 enquiries.
Sale Price:
The property sold post auction for $368,000 + GST representing $1,323 psqm for land and building.