Case Study: 50a Diana Drive, Wairau Valley
 
Description:
An industrial building of approx. 478sqm comprising of warehouse and offices.
 
Tenancy(s):
Leased by Electronic and Electrical Technologies Limited returning $25,000pa + GST for 278sqm.
 
Campaign:
Four week Auction campaign.
 
Campaign Strategy:
Greater Auckland full page package was utilised. This featured a full colour page in Bayleys Greater Auckland Portfolio, colour display advertising in the New Zealand Herald, internet page, signage and HTML email to personal purchaser database.
 
Given the quality location and profile owner occupiers and investors were chosen as the target market
 
Market Response:
A total of 84 enquiries.
 
Sale Price:
The property was sold to an owner occupier for $348,000 + GST (if any).