Case Study: 130 Wairau Road, Wairau Valley
 
Description:
A high profile standalone building on Wairau Road occupied by Elite Fitness.
 
Tenancy(s):
The property was returning $80,000 pa + GST + outgoings
 
Campaign:
Four week Auction campaign.
 
Campaign Strategy:
Total Property Package A was utilised. This featured a full colour page in Bayleys Total Property Portfolio, colour display advertising in the New Zealand Herald, internet page, signage and HTML email to personal purchaser database.
 
Given the quality location and well known tenant in place, investors were chosen as the target market
 
Market Response:
A total of 97 inquiries were received
 
Sale Price:
The property was sold in the first week of the campaign to a local investor for $1,145,000 representing a 6.9% return.